The video marketing strategies that convert are making sets of videos that match up with the different steps a customer goes through when deciding to buy something.
Our strategy uses different videos for each step of the customer’s buying journey: awareness, interest, and decision.
Content Gaps: Ensures you have content for each stage of the customer journey.
Costs: Minimize how much you spend on each video.
Time constraints: Filming content at the same time, saves time.
Consistency: Consistent messaging throughout the customer journey.
Engagement: Tailored content enhances customer engagement and interaction.
Impact: It builds trust and drives conversions while laying the foundation for long term customer relationships.
MigWay and Vista Auction are some of our awesome repeat clients. See what they had to say about working with RedFox Creatives.
Branding is part of the awareness stage and helps the customer recognize the brand and keep you top of mind.
This video aimed to use humor and surprise to create an emotional connection thats memorable to the audience.
Once branding is established, it’s important to convert your audience.
This is done with the interest stage and this is where you tell your customers every reason that they should buy your product.
Social proof plays a role in the decision stage, establishing trust with the customer to increase conversion.
This video showcases what other truck drivers think of MigWay, aiding them in making their final decision.
Video production can be expensive and to get the best ROI you want to be able to push your commercial to its limits on every platform available. This increases the longevity the commercial can run, reaches the widest audience, which increases sales and your ROI.
Alongside of the advertising benefits, having videos on your website is a must for good SEO. You have a 50 times higher chance of landing on the first page of Google if you have good video content on your website.
Lastly, you don’t want to be reliant on one platform. Taking a lesson from history: Facebook advertising took a giant plunge once Apple changed how their phones allowed targeting, and users who focused on one platform advertising have been struggling ever since.
There are so many benefits, but here are a few:
Modular ads are like legos. You have interchangeable modules that can be rearranged and customized to create different video ad layouts.
Modular-based video ads allow us to create video ad content that is tailored to specific audience segments or marketing goals, helping to improve engagement and conversions. We can quickly create new ad variations by rearranging existing modules, reducing the time and resources needed to develop new ads from scratch.
Overall, modular-based video ads provide a flexible and efficient way to create engaging, customized video ad campaigns that can be optimized for different channels and target audiences.
