Lights, Camera, Convert:
How Videos Lead the Customer to 'Add to Cart'.

Reach your customer and drive sales with video marketing strategies for conversions.

video marketing strategies for conversions

how to Convert YOUR customer on their journey?

The video marketing strategies that convert are making sets of videos that match up with the different steps a customer goes through when deciding to buy something.

Our strategy uses different videos for each step of the customer’s buying journey: awareness, interest, and decision.

3 stages of video marketing for the customer journey. Branding. Direct Messaging. Social Proof.

video marketing stages

stages of the customer journey.

videos that convert

Why Create a Video Plan for your Customer Journey?

Minimize

Content Gaps: Ensures you have content for each stage of the customer journey.

Costs: Minimize how much you spend on each video.

Time constraints: Filming content at the same time, saves time.

Maximize

Consistency: Consistent messaging throughout the customer journey.

Engagement: Tailored content enhances customer engagement and interaction.

Impact: It builds trust and drives conversions while laying the foundation for long term customer relationships.

packages that Deliver.

Click on the package to reveal more info.

Package offer for video marketing for conversions: Package 1: "Tall ROI" List of benefits and services offered.
Package offer for video marketing for conversions: Package 2: "Grande ROI" List of benefits and services offered.
Package offer for video marketing for conversions: Package 3: "Venti ROI" List of benefits and services offered.
videos marketing for conversions: Custom Package with list of benefits, features and services offered.

we're biased: what do our clients think?

5/5

don't just take our word for it.

MigWay and Vista Auction are some of our awesome repeat clients. See what they had to say about working with RedFox Creatives.

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examples of videos that lead to conversions.

Play Video
BRANDING:

Branding is part of the awareness stage and helps the customer recognize the brand and keep you top of mind.

This video aimed to use humor and surprise to create an emotional connection thats memorable to the audience.

Play Video
DIRECT MESSAGING:

Once branding is established, it’s important to convert your audience.

This is done with the interest stage and this is where you tell your customers every reason that they should buy your product. 

Play Video
SOCIAL PROOF:

Social proof plays a role in the decision stage, establishing trust with the customer to increase conversion.

This video showcases what other truck drivers think of MigWay, aiding them in making their final decision.

multi-platform ads.

Multi-Platform Video shown on multiple screens and social media apps. Text that says "Reach audience... on every platform."

Why should I do this?

Video production can be expensive and to get the best ROI you want to be able to push your commercial to its limits on every platform available. This increases the longevity the commercial can run, reaches the widest audience, which increases sales and your ROI.

Alongside of the advertising benefits, having videos on your website is a must for good SEO. You have a 50 times higher chance of landing on the first page of Google if you have good video content on your website.

Lastly, you don’t want to be reliant on one platform. Taking a lesson from history: Facebook advertising took a giant plunge once Apple changed how their phones allowed targeting, and users who focused on one platform advertising have been struggling ever since.

What are the benefits?

There are so many benefits, but here are a few:

  1. Cost effective: You save money on production as well as you can measure results and place your budget behind most effective platforms.
  2. Increased conversions:  Gaining access to a wider audience and optimizing the viewing experience will increase engagement and increase your probability of more and new conversions.
  3. Increased brand awareness: Every platform has its unique user base and you gain access to all of them.
  4. Customized messaging:  This allows you to speak directly to the audience on each platform. This increases the likelihood of the ad resonating with the viewer and driving engagement.
  5. Consistent Brand Image: You are able to keep a consistent voice that customers can connect to which builds trust and loyalty.

modular ads.

What are modular ads?

Modular ads are like legos. You have interchangeable modules that can be rearranged and customized to create different video ad layouts.

Modular-based video ads allow us to create video ad content that is tailored to specific audience segments or marketing goals, helping to improve engagement and conversions. We can quickly create new ad variations by rearranging existing modules, reducing the time and resources needed to develop new ads from scratch.

Overall, modular-based video ads provide a flexible and efficient way to create engaging, customized video ad campaigns that can be optimized for different channels and target audiences.

Don't Put your money behind boring ads.