July, 12, 2022
If you don’t use video marketing for your business, you are leaving a giant crater of potential customers or clients just out of reach. Video marketing has become the most versatile and profitable digital marketing tool out there and it won’t be long before it’s the most powerful form of marketing of all time.
That’s bold. How can we say that?
In 2020 there were over 3 billion internet users consuming video content and in the USA, there were over 240 million video viewers. 82% of global internet traffic in 2022 will come from video. So if you aren’t reaching this market, then you haven’t even scratched the surface of your potential client and customer base.
Here are the top 5 reasons why your company needs to invest in video content:
There isn’t a possibility that you have scrolled through Facebook, Instagram, YouTube, Twitter, LinkedIn, TikTok or nearly all other social media outlets without scrolling through a plethora of videos. Platforms that were focused on images or connections have all changed their algorithms to promote video content, first and foremost.
All the outlets promote video because audiences are about 10x more likely to engage and share video content compared to blogs or other related posts. Facebook businesses see an end user engagement increase of 33% by using video content. 83% of consumers use Instagram to discover new products or services and 81% claim they use Instagram to make final purchasing decisions.
67% of marketers say sharing videos on social media such as YouTube and Instagram has the biggest ROI (More on that below.)
With nearly the entire world consuming video daily, it’s important to reach consumers where they are at and provide content that will create the desired emotional response to reach your future customers.
Another top reason why you need video is that Google loves video, even more than us. Your website is 53 times more likely to reach the first page of Google if you have video content. We aren’t statisticians but those seem like really good odds.
Improving your SEO dramatically helps consumers or clients find your company in the saturated market. Good videos will help you stand out on Google and also help reach your audience when they are on your website.
Without marketing no one will ever know about whatever great service or product your business provides. Video content provides the pulse of your brand and brings your company’s vision to life. It connects to audiences in ways that photos and text can’t and 96% of people turn to videos to learn more about a product or service.
Branding videos increase brand awareness by over 50% and 73% of consumers have been influenced by a brands video media presence. That’s a lot of eyeballs and conversions when over 90% of people are consuming videos on their phone every single day.
Connecting to the audience where they are at is rule number 1 of marketing. Don’t believe that? Create the best product ever, and put it on the best website ever and then never tell anyone about how awesome it is and see how well the business does. You need to reach the market and that can happen from simply telling your friends or family of the awesome new company or product you made. However, that’s limited by the people that you know, but with video marketing you can reach the billions of people that are watching videos every day. It also helps that videos connect emotionally with your audience in ways that text and photo can’t. The proof is in the pudding: social videos generate 1200% more shares than text and images, combined.
If you could spend less money and make more money in your business, why wouldn’t you take the opportunity? Over 67% of marketers say that sharing marketing videos has the biggest ROI for their business. Over 88% of video marketers are satisfied with the ROI from their video ads and nearly 80% have said that video’s directly increased sales for their business.
Videos are trackable so you can easily see your videos’ direct worth by seeing how many unique views, clicks and interactions a video has made. You can also see how many conversions it has directly led to. As a bonus, videos increase brand image and awareness. It can convert future customers that wouldn’t otherwise have converted if they never saw your video.
Wait, why is this a good thing? It’s because videos are entertaining, engaging, educational and are drastically underused to convert leads into customers or clients. That means that you and your company have a higher chance of reaching an audience in the current market before everyone else makes the shift. Most if not all major companies have shifted their marketing budgets into the realm of video for good reason. The market desires video content.
Now it’s important to do it right because over 60% of customers have a negative perception of a brand after experiencing a poor-quality video and they no longer want to engage with the brand. It’s actually better to not publish a video than to publish a low-quality video. No worries, there are many great companies, and talented individuals who can produce a higher quality video for your company.
When asked what the three biggest challenges are when creating video content, the top 3 responses were: lack of time to create video content, difficulty creating an effective video strategy, and an inadequate budget to create video content.
We at RedFox Creatives thrive on providing quality videos that reach the audiences intended while providing great value to the businesses we work for.